Iran have protested against the already controversial logo of the 2012 Olympic Games, saying the emblem is racist and spells the word "Zion," the ILNA news agency reported on Monday.
2012 Olympics Logo: Zion or Lisa Simpson?
The jagged emblem, based on the date 2012, comes in a series of shades of pink, blue, green and orange and will evolve in the run-up to the Games.
The word London and the Olympic rings are included in the first two digits of the new logo.
"This is the vision at the very heart of our brand," said London 2012 organising committee chairman Seb Coe.
"It is an invitation to take part and be involved.
"We will host a Games where everyone is invited to join in because they are inspired by the Games to either take part in the many sports, cultural, educational and community events leading up to 2012 or they will be inspired to achieve personal goals."
The new design, which cost £400,000, has received a mixed response, but Lord Coe was adamant it put across the image and message that he wanted the London Games to deliver to the world.
"It's not a logo, it's a brand that will take us forward for the next five years," he told BBC Five Live.
When people see the new brand, we want them to be inspired to make a positive change in their life
"It won't be to be eveybody's taste immediately but it's a brand that we genuinely believe can be a hard working brand which builds on pretty much everything we said in Singapore about reaching out and engaging young people, which is where our challenge is over the next five years.
"If we don't do that, then frankly the whole project is unsustainable."
For the first time the same logo will be used for both the Olympic and Paralympic Games.
This looks terrible, looks like a kids competition entry to me.